Difference between Campaigns and Journeys


Campaigns

  1. These are available for Campaigner and Advocator packages.
  2. Campaigns are single emails that are manually created and sent.
  3. They are found in Campaigns tab.


Journeys

  1. These are available for Campaigner and Advocator packages.
  2. Journeys are a single or a series of emails that are sent automatically via triggers.
  3. Examples of triggers: monthly cycle to send FeedsyMail, annual date for BirthdayMail, new subscriber for New Subscriber emails, Referral 1-5 emails sent (spaced 3 months apart) when 'ticked' per subscriber.
  4. They are found in Automation tab.

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